The Copywriting Crash Course

http://goo.gl/eC9BLI

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What is Copywriting?

"Copywriting is a mental process, the successful execution of which reflects the sum total of all your experiences, your specific knowledge, & your ability to mentally process that information and transfer it onto a sheet of paper for the purpose of selling a product or service." - Joe Sugarman

Copywriting is the ability to convey complex concepts, ideas, and emotions via the written word into the mind and body of a reader.
Copywriting is the skill of showing someone something they want, and are willing to trade for.

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Table Of Contents

1. 
   
1. AIDA

- The 80/20 of Copywriting

2. The Copywriting Process

- Every step  you take from learning about to successfully selling a thing

3. The Copywriting Skeleton Template

- A template for everything you ever write

4. The Swipe File

- Look to the copywriting masters

5. The Copywriting Checklist

- The questions that separate good writing from excellent writing

6. Defeating Writer's Block

- How to ensure you can (almost) always write something great

7. How To Learn Copywriting

- How to become a pro